Customer Satisfaction: Subaru Comes Out on Top Once Again

Subaru has once again distinguished itself in the automotive industry with an exceptional result in the 2025 American Customer Satisfaction Index (ACSI) annual survey.

For the first time ever, Subaru has secured the top spot in the overall rankings, highlighting the importance consumers place on vehicle safety and reliability. What makes this even more impressive for Subaru is the 2% improvement noted in the study compared to the previous year, which helped solidify the brand's position at the summit.

The ACSI is one of the most respected studies in customer satisfaction, based directly on feedback from vehicle owners. It evaluates consumer perceptions on a 100-point scale across a range of criteria, from safety and driving experience to product and service quality.

In 2025, Subaru received impressive honours, once again proving its commitment to excellence from every angle.

The Awards

Specifically, Subaru was recognized as a champion in six key categories, marking the sixth consecutive year for this distinction.

• Vehicle Safety: Subaru was ranked as the top brand for vehicle safety for the sixth year in a row.
• Product Quality: For the fifth straight year, Subaru also took first place for the quality of its products.
• Overall Quality: The manufacturer came out on top for the overall quality of its products and services for a third consecutive year.
• Perceived Value & Reliability: Subaru also dominated in perceived value (third consecutive year) and reliability (second consecutive year).
• Driving Experience: Finally, for the second year in a row, the driving experience—often a deciding factor when choosing a vehicle—was also praised, with Subaru triumphing over its rivals.

Jeff Walters, President and COO of Subaru of America, expressed his pride in this recognition: "Being ranked number one among mass-market brands in the 2025 ACSI survey is a true honour. It is a testament to the trust our consumers place in Subaru, as well as our commitment to safety, quality, and reliability. We are grateful for the loyalty of our customers and for the dedication of our retailers and employees across the country."

This remarkable performance is based on a rigorous methodology. The ACSI survey, developed in 1994 by the University of Michigan, is based on nearly 10,000 surveys conducted between July 2024 and June 2025. It covers a wide range of industries and serves as a reliable barometer of consumer satisfaction.

For us here at Subaru of Orillia, this victory is more than just an award; it reflects the brand's unwavering commitment to continuous improvement and to building vehicles that our customers in Orillia can count on, year after year.

This achievement confirms Subaru's role as an industry leader, offering not only high-performing vehicles but also products that deliver an unparalleled customer experience. We are proud to represent a brand that is so dedicated to its owners, and we strive to deliver that same award-winning level of service to everyone who walks through our doors.