Subaru Canada, Inc. (SCI), together with IRONMAN, is thrilled to announce that Subaru Canada will return as the title sponsor of all IRONMAN® triathlons in Canada for the 2015-2017 race seasons. The 2015 Subaru-IRONMAN partnership will include title sponsorship of all owned and operated IRONMAN and IRONMAN® 70.3® races in Canada, including Subaru IRONMAN Canada, Subaru IRONMAN Muskoka, Subaru IRONMAN Mont-Tremblant, Subaru IRONMAN 70.3 Victoria, Subaru IRONMAN 70.3 Mont-Tremblant, and Subaru IRONMAN 70.3 Muskoka, as well as all related IRONKIDS® races in those markets. Subaru will also be the title sponsor for shorter distance IRONMAN-owned triathlon events in the region including Subaru Iron Girl® Grimsby, the Subaru Ontario Tri-Series and the Subaru Western Tri-Series.

Subaru has been involved with IRONMAN in Canada for over two decades, dating back to the early 1990s with the grassroots series and Subaru IRONMAN Canada. Throughout its 20-year partnership with IRONMAN, Subaru has expanded its sponsorship to include six amazing IRONMAN and IRONMAN 70.3 events in Canada.

“Subaru’s dedication to promoting healthy lifestyles for Canadians in a family-friendly way has continued to grow with our involvement in IRONMAN events,” said Shiro Ohta, Chairman, President and CEO of Subaru Canada, Inc. “Today, it’s reflected in all of our current triathlon sponsorships and the expansion of the Subaru IRONMAN races.”

“It is with great pride that we broaden our long-standing relationship with Subaru Canada,” said Andrew Messick, CEO for IRONMAN. “We are thrilled to continue to promote healthy lifestyles with a valued partner who shares similar goals.”